1. OXONO
1.1. Introduction
OXONO is a marketing network based on affiliate marketing combining several projects of
iuventa GmbH. OXONO connects more than 6.500 affiliate programs from currently 15
different affiliate networks in an in-house meta affiliate system and models target group
aligned offers for an optimized commercialization of each connected affiliate program.
More than 10 years of experience in affiliate marketing, more than 600,000 commissions (leads +
sales) in 2009, over 300 million page impressions and numerous awards are making OXONO
one of the biggest publishers in Germany.
1.2. Facts and Figures
In Germany OXONO is one of the most successful publishers by various characteristics:
- Currently 15 connected affiliate networks
- Premium partner in every affiliate network
- Over 6.500 active affiliate programs
- In 3 business segments
- over 3.000 partners integrated
- over 300 million page impressions per month and
- over 600.000 commissions in 2009 with leads and sales
1.2. Goals
OXONO’s core competences are in automation and optimization of existing affiliate
marketing processes. Our continued success is ensured by developing new offerings, tools
and functions within the affiliate marketing framework. We generate new revenue sources
for all participants (publishers, merchants, agencies and networks) to create value:
- Sales and revenue maximization
- Acquire new customers
- Customer loyalty with higher shopping volumes and frequencies
- Cost reduction
- Save time
- Optimize existing processes
- Target aligned traffic by optimized publishing
- Maximize returns by
- Reduction of opportunity costs
- Contracting of new high-quality publishers
- Win-Win situations for merchant, agency, network and publisher
1.4. Technology
1.4.1. Basic setup
OXONO is an in-house meta affiliate system that is exclusively used by iuventa GmbH. It
enables us to unify and enrich all program information throughout different affiliate
networks. This includes information like description, country and category classification, tags,
campaigns (e.g. coupons, special offers, raffles, etc.), special conditions (e.g. cashback) etc.
OXONO provides extensive, cross affiliate network reports and analyses. There is also an
option to control information publishing to every business segment connected to OXONO. All
mined data and calculated characteristic is used for target-aligned publishing and to detect
fraud.
1.4.2. Security
OXONO and all connected business segments are proven for reliability and transparency in
the German market. To maintain this level of excellent reputation we keep focusing on
generating value for all participants.
Our motto: "Faced with honesty: fair and transparent - faced with fraud: forceful action"
OXONO includes a clever anti-fraud system to automatically detect and report fraud. It includes the following components:
- Proactive Security-Algorithms to automatically detect fraud by sub-publishers
- Referrer analyses
- Click analyses
- Conversion tracking
- Continuous manual check of payouts
- Partner verification by personal contact
- Watch- and blacklisting (names, domains, email-accounts, payoutinformation)
- Forceful action when detecting fraud:
- Automated contact with request for comment
- Preventative contact of merchant to quality-check leads and sales
- When fraud is detected: freezing of balance and payouts
- Contact to affiliate network, agency or merchant for retrospect cancellation of leads and sales
- Complete reversed transaction and documentation of fraud. Order to stay away with
- Possible clawback of payouts
- In drastic cases: forwarding of documentation to merchant and initiation of legal steps
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 PDF-Downloads:
• OXONO Presentation   (700kb)
• OXONO White-Paper (300kb)
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