3. Business segments
3.2. adgoal.de (international)
adgoal is a global agency for publishers. Its main goal is to provide innovative products that
simplify all affiliate marketing activities of the connected publishers and at the same time
meet all interests of merchants. The integrated solutions are best for websites in the
segments search, shopping, communication and content. The share for partners of the
affiliate commissions is at least 70%, depending on the individual’s track record and user
status.
3.3.1. Products
adgoal smartLink
Using smartLink, every external link within editorial or user-generated content is changed
“on click” to a respectively affiliate link. This saves the effort of creating an affiliate link and
replacing it on a website which is different for every affiliate network. With this simplification
we see a rising impulse of our partners to place high quality content and external links to
bring best-fit customers to the merchants.
Merchants benefit most of all in terms of SEO. All external links of publishers remain in their
“natural form”. This means full SEO-effect! The problem “affiliate-marketing vs. SEO” is now
solved. Another great positive effect is that natural links are clicked more often than evident
affiliate links.
adgoal API
The adgoal API provides partners the option to develop affiliate marketing based mashups
and gadgets. This enables ambitious web projects to enrich their content and optimize their
website with a more efficient and target-aligned marketing. The API can be used to alter the
sequence or visualization (color, logos etc.) of search result listings considering an underlying
affiliate program to optimize profit.
adgoal Campaign-Manager (beta)
The Campaign-Manager enables merchants to create individual coupons, special offers,
raffles etc. that are published target-aligned throughout the OXONO parnter network. The
management of the campaigns is in the hands of the merchant or its agency. Publishing can
be configured individually, targeting is done automatically by adgoal.
The Campaign-Manager is currently in a beta stage and exclusively used by several
merchants for testing and optimization.
adgoal Labs
Beyond these solutions, adgoal is continuously developing new products for publisher,
merchants and agencies to simplify and optimize affiliate marketing processes and create
new synergies. Ideas for improvement are always welcome.
3.3.2. The partner network
All partners of adgoal are big international websites in the segments:
- Search (web catalogues & search engines)
- Social / Web 2.0 (networks, bookmarking, widgets)
- Shopping (price comparison, recommondation)
- Communication (chats, forums, blogs, microblogs)
- Content (editorial, user generated)
Affiliation criteria for new publishers are:
- Professional website with over 100.000 visits
- Personal technical contact
- Agreement to our “Fair Play Rules”
- No SPAM
- No ForcedClicks
- No cookie dropping
3.3.3. Advantages for merchants
- Growth in sales by winning of new publishers
- More links through more readiness of linkage
- High-quality (deep)links and context-sensitive linkage
- Opening of new advertisement formats (e.g. campaign manager)
- Full SEO-Effect through “natural links”
- Higher readiness to click on “natural links”
- Higher motivation for publishers to highlight affiliate-programs
- Only profit-related commission (CPL / CPO)
3.3.4. Success-Story & References
Thomas Paatz (www.mtb-news.de, Forenbetreiber)
"We are using adgoal for more than one month now on MTB-News.de and Rennrad-News.de - more precisely in our forums. For us, adgoal is a great way of earning advertising revenue without using banners or other kind of advertisement. Even though the integration (including a small js-code) was very fast, we were surprised by the results. Otimizations were implemented within hours. For further questions, the adgoal-team is easily reached by telephone or email. My conclusion: If you have lots of user generated content on your site, you should integrated adgoal and look at the results for several days. After that, the decision should be easy :-)"
More big partners are::
www.foren-city.de (Forums)
www.menshealth.de (Men-Magazine)
www.digitalfernsehen.de (Technical-forum)
www.dogforum.de (Dog-Communit)
www.hardwareluxx.com (Technical-forum)
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 PDF-Downloads:
• OXONO Presentation   (700kb)
• OXONO White-Paper (300kb)
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