3. Business segments

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3.2. bee5.de (DE, AT, CH)

„Nobody sells your product better than a satisfied customer„

www.bee5.de

Bee5 launched in September 2008 and was the first recommendation system based on short URLs and affiliate marketing. The main target group consists of private consumers, bloggers and webmasters. Bee5 enables users to easily recommend an online shop or a specific product or subpage by its internet address. The short URL can be used in blogs, forums, messengers or microblogging services like twitter. The underlying affiliate program ensures that the link creator is getting paid for his recommendation. If cashback is enabled by the merchant, every Bee5-link can also be used for self-shopping. The share of the affiliatecommissions is at least 70%, depending on the individual’s track record and user status.

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3.1.1. Participants

Bee5 is mainly used by private consumers, blogger and webmasters. They generate Bee5- Links to route friends or visitors of their website to online offers they are convinced of and want to recommend. Mainly products of onlineshops, travel-offers and term contracts are recommended. Bee5 also offers a lot of tools for link-creation that are designed and developed by the bee5-community itself.

Beside the big mass of recommendations a lot of participants also use their links for their own shopping to receive cashback. In addition every participant can manage a favorite list to recommend their favorite shops faster and easier.

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